Testimonial of our client – Exide Batteries LLC.
How the Awwal App Improved Operational Efficiency for Exide Batteries LLC
A Client Success Story by XcelTec
In today’s competitive business environment, technology plays an important role in improving operational efficiency, strengthening distribution networks, and creating better visibility across the sales lifecycle.
For organisations managing large distribution networks, manually tracking products, sales, warranties, and transactions can create operational challenges. This is where the right mobile application can transform business processes.
XcelTec partnered with Exide Batteries LLC., a part of the Al Dobowi Group, to develop a mobile application designed to improve product tracking, streamline distributor and retailer operations, and create better visibility across the battery distribution ecosystem.
The result was Awwal—a mobile application designed to connect distributors, retailers, and customers through a more efficient digital process.
About Exide Batteries LLC. and Al Dobowi Group
Al Dobowi is a globally recognised systems and solutions provider operating across industries such as tyre management, power storage, industrial rubber, material handling, and fluid management.
With a presence across multiple countries and a large workforce operating as a unified corporate group, efficient product distribution and accurate sales tracking are essential to its operations.
As part of this ecosystem, Exide Batteries LLC. required a solution that could simplify product movement, improve data visibility, and support more efficient interactions between distributors, retailers, and customers.
The Business Challenge
Managing products across multiple distribution levels can be complex.
A battery may move through several stages:
Manufacturer → Warehouse → Distributor → Retailer → Customer
Tracking product movement across this chain requires accurate and timely information.
The business needed a solution that could help:
- Track batteries across multiple sales channels
- Improve visibility of product movement
- Record secondary and tertiary sales
- Simplify distributor and retailer operations
- Manage warranty-related information
- Reduce manual data entry
- Improve transaction accuracy
- Provide administrators with centralised records
XcelTec developed the Awwal mobile application to address these requirements.
Awwal: Connecting the Distribution Ecosystem
The Awwal application acts as a digital bridge between distributors, retailers, and customers.
Using QR code-based product tracking, the application enables businesses to record important product information and track the movement of batteries across the distribution chain.
The system can capture information such as:
- Battery serial number
- Part number
- Plant name
- Battery type
- Product information
- Retailer details
- Customer information
- Sales transactions
This provides better visibility and helps businesses improve operational efficiency.
Key Features for Distributors
Centralised Battery Information
Distributors can access battery information through a dedicated battery list screen, making it easier to manage different battery brands and products.
Secure Access Code
Distributors enter a designated access code when they first start using the application. This helps support controlled access to the application.
Retailer Sales Management
Distributors can select a retailer from the available list and scan the battery’s QR code.
Once the QR code is scanned, the relevant product information can be retrieved and the battery can be assigned to the selected retailer.
This creates a more structured and traceable sales process.
Direct Sales Management
The application also supports direct sales.
Distributors can scan a battery QR code, retrieve the relevant product details, enter customer information, and assign the battery directly to the customer.
Manual Battery Entry
When required, distributors can manually add battery details before assigning the product to a retailer or customer.
This provides additional flexibility for different operational situations.




Key Features for Retailers
Retailers also receive a dedicated workflow within the Awwal application.
Battery Product Management
Retailers can access battery information and manage relevant product records through the application.
QR Code Scanning
Retailers can scan a battery’s QR code to retrieve information such as:
- Serial number
- Part number
- Plant name
- Battery type
Customer details can then be recorded and the battery can be assigned to the relevant customer.
Manual Product Entry
Retailers can also manually enter battery information when required, providing an alternative to QR code-based tracking.
Centralised Administration
The Awwal application also includes an administrative section designed to provide centralised access to business information. Administrators can manage and review:- Product records
- Transactions
- Sales activities
- Distribution information
- Retailer records
- Customer data
- Application activity
How the Awwal App Improved Operational Efficiency
The Awwal application helped create a more structured digital workflow for battery distribution and sales tracking. Key business benefits include:Improved Product Traceability
QR code-based tracking helps businesses monitor product movement across different stages of the distribution network.Reduced Manual Processes
Digital workflows help reduce reliance on manual record-keeping and repetitive data entry.Better Data Visibility
Centralised information gives authorised users better access to sales, transaction, product, and customer data.More Efficient Distributor and Retailer Operations
Dedicated workflows help distributors and retailers manage their respective activities more efficiently.Improved Sales Tracking
The application helps record sales activity across different distribution channels, supporting better visibility into secondary and tertiary sales.Better Warranty Management Support
By maintaining detailed product and customer records, the application can support more structured warranty-related processes.A Successful Technology Partnership
At XcelTec, we believe successful software development is about more than building an application. It is about understanding business challenges and developing technology that creates measurable operational value. The development of the Awwal application demonstrates how a customised mobile solution can help organisations manage complex distribution processes more effectively. Our team worked closely with Exide Batteries LLC. to develop a solution aligned with the requirements of distributors, retailers, administrators, and customers. The positive feedback received from the client reflects our commitment to delivering reliable, scalable, and user-focused technology solutions.Why Choose XcelTec for Business Application Development?
XcelTec helps businesses transform operational challenges into digital solutions. Our development capabilities include:- Custom mobile application development
- Enterprise application development
- Business process automation
- QR code-based solutions
- Distribution management systems
- Sales tracking applications
- Customer and retailer platforms
- Admin dashboards
- API and third-party integrations